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reflective bandwagon

Here’s another thing I’ve had enough of: The graphic design bandwagon of which this image is a perfect example:

zoho

This technique is like a rash all over the web. It’s one thing to jump on the bandwagon and make your site look all cool and Web2.0-esque, but there’s another thing about these images that bugs me.

I don’t understand them.

There’s something about them that just doesn’t work for me. When I look at an image like the above, it somehow doesn’t sit right in my mind. I mean, where’s the light coming from? That’s not a shadow, it’s a reflection. It’s bouncing off that nice shiny black highly-reflective surface. So I guess the solution is that there is a bright light somewhere behind me and above my head. Is that it?

Images that have a shadow next to them or behind them are so much easier to deal with. But that was the bandwagon 10 years ago. Now we have the Web2.0 effect in full color, not boring gray. It’s romantic, it’s engaging, and it’s coming right at you, like, like, yes like a perfect reflection on a cool and glassy alpine lake.

And it’s….. everywhere.


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